Posted on June 12, 2020 by Jayde
In 2016 it was estimated that over 3.4 BILLION people were utilising the online world in some way shape or form. Just let that sink in. You can only imagine how many people are scrolling, watching, chatting, buying across the big platforms today in 2020.
I’m Jayde, and i’m one of the Team Coordinators at PROJECT ROCKIT. This means that I get to go out to schools all over the country and have conversations with students about how we’re all using social media, and some the positive action that people are taking online. I’m sure you’ve seen the countless incredible rallies and other gatherings that have taken place to unite people all over the world. It is easy to be taken aback by the overwhelming size, force and strength these actions have. But it is also fair to wonder how we can each create positive impact and push for the change we want to see, without having to assemble thousands of people . If only there was a way we could utilise our digital footprints instead of our physical footprints to create social change…
That’s right, you guessed it (did the title give it away?). Even in times where it’s necessary for us to stay home, we can still create positive impact in this world.
During such overwhelming and complicated times it’s so easy to get caught up in everything that’s going on. At the time that I’m writing this, the Australian community has been really buckling down and staying home for the sake of public health. With this going on, it’s easy to lose sight of the fact that we’re part of a much larger community. Like I said above, there are over 3.4 billion people online – that’s a big audience of people who want to spread good, and the online world makes it easier than ever to reach that larger audience.
In times when you might be feeling helpless or like staying inside is quite isolating, here are some Hot Tips on how you can still create a positive impact.
Hot Tip 1: Reach out to people who are invested in your cause
Spread your virtual arms and reach out to those near and far and find a community that is seeking the same kind of hunger for change that you are. And hey, maybe the community you’re looking for doesn’t exist yet. That’s okay, you can have a go at creating one yourself. It might mean starting up an Instagram account or getting people to sign up for email updates on your cause. Any way you can get your virtual hands and voice to gather people is an amazing first step. There are probably people out there looking for this community too, you’ve just gotta find them.
Hot Tip 2: Use your voice
Given the amount of media being put out right now, it can maybe feel like negative news stories are taking over all our online feeds. Don’t forget that you (yes you, I’m looking right at ya) have a voice of your own. It may seem hard when it feels like a competition to be heard over much louder voices, but I guarantee there are people waiting for a voice just like yours to spring into their newsfeeds! Be that smile that someone sees when scrolling, because hey, you’ve got something to say.
Hot Tip 3: Positivity is power
If you have ever had a PROJECT ROCKIT workshop before, you have probably heard us talk about how the very online power that makes it easier for people to be negative also makes it easier to be positive. It’s true. Despite all the ways that people use the power of being behind a screen to be hateful, we can drown out that hate it with positivity.
I’m not saying it is super easy to ignore that negativity, but if we combat it with positivity you might just find other people who want to use their online power for good too. And who knows, maybe your movement for positive impact is actually about lessening the negativity online and bumping up the good vibes because everyone knows the world needs more positivity right now.
Hot Tip 4: Get creative
Now more than ever is the best time to find out just how creative and innovative the online world can be. There are so many unexplored avenues that people are yet to discover, so utilise those in your quest for change.
If you feel like a hashtag campaign has been done before (don’t get me wrong, they are still #incredible 😅), think of something outside of the box, like a photo thread people can add to, or a giant online puzzle that every individual in the movement can join to create a whole puzzle. It could be a video campaign, or a personal challenge encouraging people to take small, easy actions to support a shared cause.
At the end of the day it is crucial that we remember that positive impact starts with regular people. You don’t have to go viral to make a difference, but every movement throughout history started with just one person. Who knows, maybe that person could be you?