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In an Australian-first, landmark partnership, PROJECT ROCKIT is teaming up with Facebook and Instagram to build the next generation of Digital Ambassadors all over Australia.

PROJECT ROCKIT Digital Ambassadors

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PROJECT ROCKIT Digital Ambassadors unites students across Australian schools to participate in a national movement of change against (cyber)bullying, that is led by young people for young people.

The program provides youth-driven training of young people focussed on building peer networks to create supportive online communities. Together with ongoing online resources, Digital Ambassadors are equipped with the tools to spark their own school-based social action and are empowered to build a safer, kinder digital world.

An audience of high school students smiling, with one guy putting his hand up to share a comment
PROJECT ROCKIT Digital Ambassadors is here!

It's time to shake up the way we tackle (cyber)bullying.In 2019 we'll be uniting students across Australia to join a national movement of change against online hate. PROJECT ROCKIT Digital Ambassadors will equip 10,000 students with tools to spark action in their schools and build a safer, kinder digital world. And it's powered by Facebook and Instagram so it's free to be involved!Register you school at

Posted by PROJECT ROCKIT on Monday, December 17, 2018

What's it about?

A Digital Ambassador is a powerful source of leadership in the online world. Through support and allyship, they make every effort to choose kindness. They utilise strategies to safely connect and tackle online hate. Digital Ambassadors recognise their power in the online world and use that power for good. They use their unique strengths to stand up, challenge the status quo and reclaim technology.

Four young people holding up emoji signs

Working with Facebook and Instagram

In an Australian-first, landmark partnership, Facebook and Instagram have contributed $1 million to scale up PROJECT ROCKIT’s youth-driven approach. This partnership will grow 10,000 Digital Ambassadors from 600 schools in 40 communities across Australia. This builds on an eight year history of PROJECT ROCKIT partnering with Facebook and Instagram to deliver high impact events and campaigns tackling (cyber)bullying and growing youth leadership. PROJECT ROCKIT now serves on Facebook’s global Safety Advisory Board raising young people’s perspectives to those in a position to make positive change.

How does it work?

Stage 1: Empowering events

The high-energy workshops will bring together students from metropolitan and regional schools to grow a generation of digital ambassadors for school and wider online communities, who are equipped with the empathy and skills to tackle online hate and lead a better, kinder digital world. Through PROJECT ROCKIT's strengths-based approach, each workshop tackles (cyber)bullying, builds empathy and grows young people to be Digital Ambassadors with tangible skills to lead a positive online world, starting in their own community.

Stage 2: Online Action Hub

Students then have access to the online Action Hub, providing ongoing education and resources to reinforce core messages, extend learning and spark peer-led action within schools for navigating the online world. The online Action Hub is packaged into a 4-week learning program, which reinforces the event experience into lasting change that can be led by young people. Through the hub, educators and Digital Ambassadors plug into a collective, youth-designed toolkit that gives them everything they need to create social change in their own school communities.

Stage 3: Join the movement

Digital Ambassadors are equipped to 'rock it' in the online world. With leadership skills, new perspectives, a bucketload of empathy and a community of peers equally committed to change, students are ready and committed to use their online power for good. This is more than just a one-off school workshop. You will be plugging into a movement of over 300,000 young people who are united and ready to stand up to bullying - on and offline. Together we navigate the risks and rewards of challenging (cyber)bullying with credible strategies to shut down online hate.

Two presenters working with students in front of an audience

Is an event coming to my area?

PROJECT ROCKIT will be visiting over 40 communities across metropolitan and regional Australia in 2019 - 2020 to seed the first generation of Digital Ambassadors. Register your interest to find out more.

Register your schools interest

To nominate your school, fill out the form below and we’ll be in touch. And don’t forget to spread the word! The more interest we have from your community, the greater likelihood we will tour in your area.

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